Mastering Product Cost Calculation: A Detailed Guide
Intro
Understanding product costs is not just a pastime for accountants; it's a cornerstone of business strategy. Whether you’re a newcomer testing the waters of entrepreneurship or a seasoned investor crafting your next venture, grasping how to calculate the cost of your product can set the stage for lucrative pricing strategies and smarter budgeting.
This guide isn't just an academic exercise. It’s a roadmap designed to help businesses navigate the often murky waters of financial assessments. From evaluating fixed and variable costs to dissecting direct and indirect expenses, we aim to shine a light on the methodologies that will inform your financial decisions.
By the end of this exploration, you will not only comprehend how to calculate your product costs but also leverage these insights for tactical advantages within the competitive marketplace. Let's get this show on the road.
Key Terms and Definitions
Grasping the nuances of product costing starts with understanding some fundamental concepts. Here’s a quick dive into key terms that will steer our discussion:
Core Investment Concepts
- Fixed Costs: These are the expenses that stay constant regardless of the production level. Think rent for a factory or salaries of permanent staff. No matter how many widgets you produce, these costs remain unshaken.
- Variable Costs: Unlike fixed costs, these change with production volume. Materials, labor, and utility expenses fluctuate based on output, directly impacting your product's financial landscape.
- Direct Costs: These are easily traceable to a specific product. For instance, if you build custom furniture, the wood, varnish, and labor would fall into this bucket.
- Indirect Costs: These costs are not directly tied to a single product. Overhead costs like utilities or marketing expenses fit into this category. While necessary for operation, they don’t link neatly to a particular item.
Understanding these terms enhances clarity about your financial picture. It's akin to knowing the rules of a game before playing it.
Analytical Approaches to Cost Calculation
Cost analysis isn't a one-size-fits-all solution. Different methodologies will apply based on your business model and product type.
Break-even Analysis
The essence of this method is to determine when a product or service will become profitable. It’s simple math:
- Calculate total fixed costs
- Determine your selling price per unit
- Compute variable costs per unit
Plug these into the break-even formula to find out how many units need to be sold. This will provide a clear, strategic target as you launch new products.
Activity-Based Costing (ABC)
ABC takes the cake for precision. It identifies the true cost of each activity involved in producing a product. Each step, from raw material handling to distribution, is analyzed, offering a comprehensive breakdown of where resources are being allocated. This can capture hidden costs that traditional metrics may overlook.
Expert Insights and Market Trends
Staying updated with current market trends plays a vital role in accurate cost calculation. Economic fluctuations, competitive pricing strategies, and consumer demand all shape the cost landscape.
Current Market Analysis
A thorough analysis of your market can reveal insights about production costs and pricing strategies that competitors may be using. Keeping an eye on market shifts can aid in timely adjustments to your cost structure. It's like reading the room before making a move in chess; positioning yourself advantageously can mean the difference between profit and loss.
Investment Strategies
A sound investment strategy should reflect cost assumptions grounded in thorough analysis. Look into various pricing models such as cost-plus, value-based, or even penetration pricing based on your cost calculations. Each model demands a different cost perspective. Make sure you align your costing methods with your overall business strategy.
"The goal is to ensure costs reflect the value offered to your customers, enabling informed decisions that enhance profitability."
The End
As we conclude this section, remember that cost calculation is not an isolated task. It's integral to budgeting and strategic growth. Equip yourself with these definitions and methodologies, as they're not merely tools, but the very foundation upon which wise financial decisions can be built.
Understanding Product Costs
Understanding product costs is a cornerstone for any business, whether it's a budding startup or a seasoned enterprise. This concept lays the groundwork for sound financial planning and effective pricing strategies. A firm grasp of how cost structures function can significantly impact profit margins and overall business success.
When we talk about product costs, we delve into the full spectrum of expenses incurred to develop, produce, and deliver a product. This encompasses everything from raw materials to labor costs and overhead expenses. By gaining clarity on these components, businesses can strategize better and ensure sustainability in a competitive market.
Defining Product Costs
Defining product costs isn't just a mundane bookkeeping task; it's a crucial step in understanding how to manage a business efficiently. Product costs are essentially the total expenses a company incurs to manufacture and sell its offerings. This includes direct costs, such as raw materials and labor, and indirect costs, like utilities or rent associated with the production process.
Different businesses categorize these costs in various ways, but the principles often remain the same:
- Direct Costs: These are expenses that can be directly attributed to the production of a good. For instance, if a company manufactures furniture, the wood and fabric used are direct costs.
- Indirect Costs: These costs support the production process but aren't tied directly to specific products. Take, for example, the salary of a supervisor overseeing the factory.
Understanding these definitions is not merely academic; it can influence pricing, investment decisions, and operational efficiency.
Importance of Accurate Cost Calculation
Accurate cost calculation is paramount for any organization aiming for longevity and profitability. Misjudging costs can lead to inappropriate pricing, potentially pricing products too high, which may alienate customers, or too low, which can erode profit margins.
Here are some key reasons outlining why precise cost calculation is essential:
- Sustainable Profit Margins: If a business miscalculates its product costs, it risks selling products below their worth. Developing a clear understanding ensures that mark-up is sufficient to cover expenses and generate a profit.
- Informed Decision-Making: Accurate figures empower management with the insights needed to make strategic decisions, such as whether to invest in additional machinery or expand operations.
- Budgeting Accuracy: Effective budgeting hinges on reliable cost data. Without it, businesses might either overspend or underprepare for future expenses.
"The closest thing to perfection in a business is knowing your costs like the back of your hand."
In summary, the journey of product cost calculation is as vital as the products themselves. In a world that continues to thrive on data-driven decisions, understanding these costs isn't just advantageous; it's essential for survival.
Components of Product Cost
Understanding the components of product cost is a crucial part of any financial strategy in a business. These elements are not mere numbers on a balance sheet; they are the foundation of how a company understands its profitability and pricing flexibility. When businesses grasp the entirety of what it costs to produce a product, they make smarter decisions. Knowing the components paves the way for effective budgeting, strategic pricing, and overall economic sustainability.
Direct Materials
When we talk about direct materials, we refer to the raw ingredients that are transformed into a finished product. Essentially, these are the elements you can physically touch and see. Think of a bakery; the flour, sugar, and eggs are all direct materials that contribute to the final loaf of bread.
Identifying Materials Used
Identifying the materials utilized in production can have profound implications on cost calculations. Knowing what goes into your product allows a business to ascertain exactly where the money is being funneled. This is key for businesses because it underscores the necessity of quality over quantity. High-quality materials might cost more, yet they can yield a superior product that commands a higher price. Furthermore, the transparency of sourcing materials helps in building brand trust, enhancing marketability.
One unique feature of identifying materials is that it encourages businesses to think critically about suppliers and any fluctuations in the market. Prices for raw materials can swing widely, so companies should remain vigilant.
Calculating Material Expenses
Calculating material expenses is the next step, and it serves as the backbone in understanding product cost. This is where direct materials are not just identified but accounted for in a way that reflects their true cost. Accurate calculation means including every variable, from purchase price to shipping fees. While this may seem tedious, it’s both a beneficial and necessary action.
This approach allows for better forecasting, as businesses can predict future material costs based on historical data. It also puts forth an argument for adjusting production strategies when prices surge. A common pitfall is underestimating material expenses, which may lead to price increases down the road.
Direct Labor
Direct labor expenses incorporate the salaries and wages associated with the direct labor involved in manufacturing products. This is an area where many companies falter because labor costs are often seen as an afterthought. Yet, labor is a fundamental part of the production equation.
Assessing Labor Costs
Assessing labor costs involves a deep dive into employee compensation that pertains directly to product creation. This includes wages, benefits, and any overtime pay. Understanding these costs allows businesses to apply the right ratio between labor efficiency and product output. If this is neglected, companies might find themselves in a squeeze when labor demands rise unexpectedly.
Moreover, labor efficiency can also vary based on skill levels, making it a complex calculation that necessitates careful thought. This is a beneficial exercise as it can reveal areas where training or process improvement could enhance productivity.
Allocating Labor to Products
Allocating labor to specific products does not merely mean dividing hours worked by the number of products produced. It’s a nuanced analysis that ties labor time to productivity, reflecting the contribution of each employee's time investment to the overall product cost.
Correct allocation can offer insights into profitability by identifying which products yield the highest returns after labor costs are considered. Misallocation can lead to serious errors in financial reporting, so striking a balance here is paramount.
Manufacturing Overhead
Manufacturing overhead encompasses the indirect costs that are necessary to produce goods, yet cannot be traced directly to a specific product. Consider the electricity used in a factory as a key example – it’s essential, but it’s not linked to any one product.
Understanding Overhead Costs
Understanding overhead costs is a fundamental step in cost calculations. These include costs like rent, utilities, and maintenance of equipment. Importantly, businesses need to find a way to distribute these costs appropriately across all products, making this not just a mathematical exercise but also a strategic one.
Ignoring overhead expenses can lead to unrealistic pricing and the underestimation of total product costs, tarnishing a company’s financial health. Fluctuations in overhead can also surprise businesses with unexpected financial dents, so keeping tabs on these costs regularly boosts awareness.
Allocating Overhead Properly
Allocating overhead properly ensures a fair distribution of costs across different products. It requires a solid understanding of various methods such as direct labor hours or machine hours to effectively attribute these indirect costs. It’s essential for accuracy in costing, preventing potential losses that could stem from miscalculation.
To summarize, each component of product cost plays a pivotal role in establishing a business’s financial landscape. Addressing these matters diligently not only fosters better price setting but also strengthens overall market positioning.
Types of Costs
Understanding the types of costs is crucial for making informed decisions about pricing and managing resources effectively. This section untangles the complexities surrounding cost structures, shedding light on three main types: fixed, variable, and semi-variable costs. Grasping these concepts can aid businesses in developing realistic budgets and strategies that align with their operational goals.
The characteristics of different costs influence not just how businesses operate but also their profit margins and pricing strategies. When you mix fixed, variable, and semi-variable costs, it can create a clearer picture of how different expenses impact overall financial health. This ultimately allows for improved decision-making when it comes to pricing products and forecasting profits.
Fixed Costs
When we talk about fixed costs, what we refer to are those expenses that remain constant regardless of production levels. These are the bills that come every month, like rent or salaries, and they don’t fluctuate with the amount of goods you produce.
Characteristics of Fixed Costs
The main characteristic of fixed costs is simple: they do not change with the production volume. This means that even if you don’t produce a single item, you still owe that same amount at the end of the month. This stability provides a predictable expense base, enabling businesses to plan budgets with a fair degree of certainty.
Furthermore, fixed costs are crucial when setting up pricing models. By knowing these expenses, a company can ensure that it covers these costs in its product pricing strategy. However, one must also consider that fixed costs can be a double-edged sword; they require a minimum level of sales to break even. Startup companies especially should be careful about accumulating too many fixed costs before establishing a reliable revenue stream.
Examples of Fixed Costs in Production
Fixed costs often manifest in various forms. These can include things like:
- Rent or lease payments for manufacturing facilities
- Salaries and wages of permanent staff
- Insurance premiums that aren’t tied to production levels
- Depreciation of equipment, which remains steady over time
These costs play a key role in shaping a company's financial landscape. Fixed costs allow for capital stabilization, but they also represent a risk since they're unavoidable, regardless of sales performance. Understanding these fixed obligations helps businesses gauge their capacity for scalability and flexibility in operations.
Variable Costs
On the flip side, we have variable costs, which do change in direct relation to production volume. These are akin to the bills that go up or down based on how much you make, like raw materials or packaging costs.
Understanding Variable Costs
The defining feature of variable costs is that they increase as production rises and drop when output decreases. This behavior illustrates a direct correlation with business activity. For instance, manufacturing more units means purchasing more materials, thus incurring higher costs.
Understanding variable costs can aid businesses in predicting expenses relative to their production levels. However, while they may seem more manageable than fixed costs, they can spike unpredictably, complicating cash flow management during production scaling up or down.
Relationship of Variable Costs to Production Volume
The relationship between variable costs and production volume highlights their fluctuating nature. As production ramps up, variable costs intrinsically rise due to increased material usage and higher labor costs associated with greater output levels. Conversely, during times of low production, these costs decrease accordingly.
This distinctive link makes it vital for businesses to monitor variable costs closely. Failure to do so might result in unexpected expenses, impacting profitability. In essence, understanding these costs promotes a fine-tuned approach to pricing and budgeting, critical for any business aiming to thrive.
Semi-Variable Costs
Last, but certainly not least, are semi-variable costs, which bridge the gap between fixed and variable costs. They comprise a mix of both; part of the expense remains constant, while another part varies with production levels.
Defining Semi-Variable Costs
Semi-variable costs are sometimes referred to as mixed costs. They have a fixed component—like a base salary for employees—that is constant, but may also include elements that vary based on activity levels, such as commissions or utility bills that fluctuate with usage. This dual nature makes them particularly interesting and complex to manage.
Understanding semi-variable costs can lead to more nuanced budgeting and forecasting. It requires a clear grasp of both components to manage effectively, which can become a challenge if not monitored correctly.
Examples within Product Calculation
In practical applications, semi-variable costs can appear in several areas such as:
- Sales personnel commissions: Base salary remains constant, commissions vary based on sales performance.
- Utility expenses: A fixed monthly fee plus a charge for additional usage
- Maintenance costs: A regular maintenance fee plus extra charges based on equipment usage
These costs add layers of complexity to financial calculations. They can simplify budgeting to an extent, but the variability requires careful monitoring to avoid financial surprises.
Calculating Total Cost
When it comes to understanding the financial health of a business, calculating total cost is a fundamental piece of the puzzle. It involves compiling all the expenses associated with producing and selling a product. This includes direct costs, like materials and labor, as well as indirect costs such as overhead. Without accurately calculating total costs, businesses might end up setting prices that don’t cover their expenses or, worse, operating at a loss.
Getting this right is essential for informed decision-making. By knowing their total cost, a business can strategically determine pricing strategies and budget effectively for future operations. It's not just about crunching numbers; it’s about ensuring the business can sustain itself in a competitive market.
Cost Formula Overview
The cost formula is often the cornerstone in calculating total cost. It lays out a clear framework for identifying how different expenses contribute to the overall price of a product. This formula typically incorporates three major components: direct materials, direct labor, and manufacturing overhead.
Components in the Cost Formula
Key Characteristics: Each component signifies a vital part of production. Direct materials refer to raw inputs used in creating a product, while direct labor encompasses the wages of employees directly involved in the production process. Manufacturing overhead includes all indirect costs associated with production, such as utilities and facility maintenance.
Why It's a Popular Choice: Understanding the cost components helps businesses to allocate resources efficiently and pinpoint areas where savings can be made.
Unique Feature: A notable advantage of breaking down costs into these components is the clarity it brings to financial assessments. It enables managers to make data-driven decisions and adjust operations based on accurate insights. However, it’s also crucial to recognize that miscalculating any component could skew the total cost.
Example Calculation
Specific Aspect: Let’s consider how an example calculation might look when using the cost formula. Suppose a furniture manufacturer produces a table. The direct materials could total $50, direct labor might cost $30, and manufacturing overhead is $20. Therefore:
Calculation: Using our formula, the total cost of producing one table would be:
Why This Matters: This practical computation makes it easy for businesses to see their financial landscape. Knowing the total cost allows for better pricing decisions and helps ensure both the viability of the product and the profitability of the business overall.
Break-Even Analysis
Understanding break-even analysis is crucial for businesses that aim to gauge their performance thresholds in relation to costs and revenue. It allows them to establish the point at which sales exactly cover total costs, providing valuable insights into pricing strategies and sales volume projections.
Understanding Break-Even Point
Specific Aspect: The break-even point is defined as the sales level at which total revenues equal total costs. Beyond this point, any additional sales contribute to profit, while below it, the business incurs a loss.
Key Characteristic: A key feature of knowing your break-even point is that it aids in setting sales targets. It indicates how much you need to earn before your business starts making a profit.
Advantages and Disadvantages: While it’s undeniably advantageous for planning purposes, the model does come with its pitfalls—such as assuming costs remain constant at different production levels, which can distort real-world profitability.
Determining the Break-Even Cost
Specific Aspect: This involves calculating the fixed and variable costs to arrive at a break-even analysis. Fixed costs remain unchanged regardless of volume produced, while variable costs fluctuate with production levels.
Key Characteristic: Identifying these costs accurately is paramount. It helps businesses not just understand when they’ll start seeing profits but also helps them analyze where they can cut costs or adjust pricing.
Unique Feature: The distinct value of determining break-even costs is that it formulates a threshold for operational efficiency. However, businesses need to be mindful of frequent market shifts that can impact these numbers.
Understanding these financial elements and how they interplay forms the backbone of strategic decision-making, ultimately paving the way for more informed business practices.
Pricing Strategies
Pricing strategies play a critical role in determining not just the profit margins of a product, but also how that product is perceived in the market. The right pricing approach can help businesses maximize their revenue while maintaining a competitive edge. It's not merely about slapping a price tag based on costs derived from calculations; it involves a deep understanding of market dynamics, consumer behavior, and value perception. Determining your pricing strategy requires a strategic balance between profit, cost-management, and market competitiveness.
Cost-Plus Pricing
Cost-plus pricing is one of the more straightforward methods employed by businesses to set prices. Essentially, this approach involves calculating the total costs of producing a product and then adding a predetermined profit margin. This margin is usually a fixed percentage of the costs, ensuring that expenses are covered while allowing for some profit.
Mechanism of Cost-Plus Pricing
The mechanism is simple but effective. Here's how it breaks down:
- Identify Total Costs: Gather all the costs involved in production, including direct materials, direct labor, and overhead expenses.
- Add Desired Profit: After totaling those costs, decide on a markup percentage that reflects your profit expectations.
- Set the Price: The sum of your total costs and the added profit gives you the final selling price.
One of the key characteristics of this mechanism is its transparency. It allows for easy calculations, making it a popular choice among businesses that prefer clarity. By using this method, businesses can avoid mispricing products, which is frequently a concern in competitive markets. However, it does come with its own weaknesses. If production costs experience significant fluctuations (say due to supply chain issues), the pricing may become outdated
"A simple pricing model may save time but can be risky, especially in volatile markets."
Advantages and Limitations
Cost-plus pricing offers a straightforward path to determine pricing. One significant advantage is simplicity. It makes it easier for businesses to consistently calculate their prices without deep market research. This model is also fairly low-risk since it guarantees that costs will always be covered.
On the flip side, a considerable limitation is that it doesn’t account for market demand or competitive dynamics. If competitors are offering a similar product at a lower price, relying solely on cost-plus pricing can lead to missed sales opportunities. This disconnect can pose a challenge, especially for businesses trying to penetrate or grow within competitive sectors.
Value-Based Pricing
Value-based pricing flips the script established by cost-plus pricing by focusing on the perceived value delivered to customers rather than solely on costs.
Understanding the Value Proposition
At its core, the value proposition reflects the unique benefits and value your product offers to a consumer compared to alternatives. It's about understanding the target market's needs and how your product uniquely satisfies those needs.
One key aspect here is that value-based pricing relies less on cost data and more on the customers' willingness to pay. This approach is particularly advantageous for products that offer unique features or significant utility -- think tech gadgets or luxury goods. The distinct feature of this strategy is how businesses can tap into an emotional connection or brand loyalty, driving higher price points despite lower manufacturing expenses.
Implementing Value-Based Pricing
Implementing value-based pricing involves a clear understanding of market segments and customer perceptions. It starts with:
- Identifying Customer Segments: Research who your target customers are and what they value in a product.
- Price Sensitivity Analysis: Assess how different customer segments react to price changes.
- Communicating Value: Ensure that marketing efforts emphasize the unique benefits of your product.
A characteristic that stands out is its adaptability. Since the consumer’s perception of value can evolve, businesses can adjust pricing accordingly based on feedback, trends, and new features. While this strategy can yield higher profits, it requires a deeper market understanding and may demand more resources in research and marketing.
Epilogue
Both cost-plus and value-based pricing strategies offer unique advantages and represent two different approaches to pricing your product. It’s essential to evaluate the strengths and weaknesses inherent in each strategy while considering your specific business model and market conditions. Understanding these methodologies not only positions your business better against competitors but also plays a vital role in reaching financial goals.
Common Mistakes in Cost Calculation
Calculating costs accurately is both an art and a science. Yet, in this complex pursuit, there are some pitfalls that even the savviest cost analysts may stumble into. Understanding these common mistakes is crucial for achieving precise financial assessments and informed decision-making. Recognizing where errors often arise can save businesses from financial oversight, leading to healthier profit margins and better pricing strategies. Here’s a dive into some frequently overlooked areas in product cost calculations that can significantly impact a company's bottom line.
Overlooking Fixed Costs
The seemingly simple task of calculating fixed costs can quickly turn problematic if businesses underestimate their impact. Fixed costs, as the name suggests, remain constant irrespective of production volume. This includes expenditures like rent, salaries, and insurance. When businesses erroneously bypass these regular outflows, they risk skirting the actual cost of doing business.
Why Fixed Costs Matter
- Impact on Pricing: If fixed costs are not considered, pricing strategies might reflect a lower margin than expected, giving room for competition to creep in.
- Profit Planning: A lack of awareness about total fixed costs can lead to projections that miss the mark, impacting profit targets.
- Budgeting: Effective budgeting relies on understanding how these costs fit into the overall financial picture. By failing to account for them, cash flow planning takes on an undue level of risk.
Proper accounting for fixed costs forces an organization to look closely at their operations, understand their expenditures, and engage in better financial forecasting.
Underestimating Variable Costs
Variable costs are those sneaky expenses that balloon with production output. They can include the costs of raw materials, direct labor, and additional overhead linked to production levels. Underestimating these expenses can lead to significant issues down the line.
- Budget Overruns: Misjudging variable costs can quickly derail budgets. If production increases but cost estimates do not account for this, the business may find itself in hot water.
- Decision Making: Business decisions such as scaling production need accurate variable cost estimates. Poor estimates can skew profitability assessments.
- Competitive Edge: A company with a handle on its variable costs can react swiftly to market changes, adjusting prices and production levels accordingly.
Failing to consider these fluctuating expenses may leave businesses vulnerable to shocks in the market or industry disruptions that can alter costs significantly.
Ignoring Market Changes
Lastly, a quiet killer in cost calculation is the tendency to ignore market dynamics. The marketplace is not static; prices fluctuate and trends emerge that can influence both fixed and variable costs.
- Raw Material Prices: If a business fails to factor in potential changes in the cost of materials due to supply chain disruptions or trade policies, they risk spinning their wheels with outdated financial predictions.
- Labor Market Trends: Changes in labor laws or wage requirements can impact direct labor costs significantly.
- Economic Conditions: Broader economic trends, such as inflation or shifts in consumer demand, can also impact overall cost structures.
Ignoring these market elements can result in unrealistic budgets and ineffective pricing strategies, ultimately hurting profitability. Companies must stay informed and agile, adapting their cost calculations to the ever-changing financial landscape.
"A penny saved is a penny earned, but an unmeasured cost can turn a profit into a loss."
End
In wrapping up our discourse on product cost calculation, it becomes apparent that understanding the nuances of this topic is significant for any business endeavor. Mastering the ins and outs of product costing affects not only profitability but also pricing strategies and market competitiveness. A strong grasp on product costs enables businesses to make informed decisions, streamline operations, and ultimately maximize profit margins. Moreover, by recognizing where costs can fluctuate, companies can safeguard themselves against unforeseen market changes and economic downturns.
Summarizing Key Takeaways
- Comprehensive Understanding: Grasping the full scope of product costs enhances strategic planning. This means identifying fixed, variable, and semi-variable costs to ensure every aspect is considered.
- Awareness of Common Pitfalls: Businesses should strive to avoid common miscalculations like overlooking fixed costs or underestimating variable expenses. Each element plays a pivotal role in the overall cost structure.
- Effective Pricing Strategies: Implementing the right pricing strategy, whether through cost-plus or value-based methods, can significantly impact product competitiveness and market stance.
- Data-Driven Decisions: Relying on accurate and well-calculated cost data supports not just pricing but broader financial strategies. It creates a solid foundation for strategic decision-making and risk management.
Next Steps for Effective Cost Calculation
- Conduct a Comprehensive Review: Regularly revisit all cost components—fixed, variable, and overhead—to ensure they're up-to-date. Consider external market factors that might influence these values.
- Implement Cost Tracking Systems: Use analytical tools or software that help monitor costs continuously. This will provide ongoing insight into how costs evolve with changes in production or sales. Tools like QuickBooks and FreshBooks can be useful.
- Engage in Continuous Learning: Stay informed of best practices in cost calculation and pricing strategies. Online platforms such as Reddit and various financial forums can be resourceful.
- Seek Expert Guidance: When in doubt, consult financial experts who can provide tailored advice for your specific industry and market context. Investing in professional advice can yield returns through better-informed decisions.
"Knowledge is power, and in the world of business, understanding product costs is one of the strongest forms of power you can wield."